Air Ups urine flavored water April Fools prank is critical on hydration
The hydration firm Air Up received in on the April Fools Day motion Monday with a faux announcement about urine-flavored water that is meant to be greater than only a humorous gag.
In keeping with a press launch, the corporate claimed it deliberate to create scented pods that will launch the scent of urine and trick the mind into pondering it was truly ingesting pee-flavored water. Firm consultant Ellie Kuhen confirmed the prank and mentioned the stunt is meant to get folks speaking about one thing that is not sometimes shared with well mannered firm.
“Air Up launched this joke to get folks speaking about their pee,” mentioned firm consultant Ellie Kuhen.
The prank is supposed to carry consciousness to folks’s water consumption and the correlation between the colour of urine and dehydration.
Air Up was impressed to do the prank after clients started telling them how typically they need to pee after they purchased their product, Kuhen advised USA TODAY. She provides that the most effective methods to know if one is hydrated is to examine the colour of their urine.
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How can I inform if I am dehydrated by my urine?
In keeping with a examine revealed by the Nationwide Library of Drugs, the colour of somebody’s urine will get darker as they turn into extra dehydrated due to a yellow-pigmented waste product the physique produces known as urochrome. The physique produces extra urochrome when dehydrated, thus making urine darker.
“Research present that 75% of Individuals are dehydrated,” mentioned Kuhen. “Moreover, 20% of Individuals report not adjusting their water consumption based mostly on the colour of their pee.”
In keeping with the examine, many Individuals drink sufficient hydrating liquids, nevertheless it’s offset by the quantity of caffeine, alcohol and sodium they eat.
What occurs while you’re dehydrated?
In keeping with the UK’s Nationwide Well being Service, signs of dehydration can embody thirst, dizziness, lightheadedness, and fatigue.
People who find themselves dehydrated can have dry mouths, lips, tongues and sunken eyes.
How does Air Up work?
In keeping with Kuhen, Air Up makes use of scented pods to taste common water. The pods trick the mind into pondering the water tastes like watermelon or cherry cola.
“Air Up could make virtually something ‘tasteable,'” mentioned Kuhen. “Even belongings you wouldn’t sometimes eat, drink, and even be capable of style.”
She mentioned the scented pods are how the corporate makes water flavorful water with out including sugar, energy, and components.
Julia is a trending reporter for USA TODAY. She has coated varied subjects, from native companies and authorities in her hometown, Miami, to tech and popular culture. You possibly can observe her on X, previously often known as Twitter, Instagram and TikTok: @juliamariegz.
